Give Forward — Fundraiser

2 Christine Holden Fundraiser GiveForward25 Croped 184 x 121 copy

Client Description:

  • Christine teaches Dance for Fitness classes at her professional home studio…
  • Christine’s battle with cancer resurfaced in 2014, creating mountains of medical debt…
  • Her cancer leaves her unable to teach… No longer able to support herself, family and friends pitch in to help…

Client Quest/Request:

  • Professional Social Media Sharing Fundraiser…

The Challenge:

  • Write an emotional, compelling, wallet opening, heartfelt story…
  • Approach others in sharing website…
  • Product Deadline: 7 days…
  • Website Launch: ASAP…

Our Solution:

  • Insert dialogue from experience… 
  • Tell a compelling story…
  • Simplify the technical language…
  • Create a compelling headline…
  • Create compelling sub-headlines…
  • Insert client photo with a friendly approachable image…
  • Enhance other photo’s appearance…
  • Include my Prayer to You…
  • Create Summary of Fundraiser…
  • Create P.S. and P.P.S.
  • Create Clear Call to Action…
  • Create Thank You Email…
  • Campaign the Fundraiser…

What We Did:

  • Research
  • Client Interview
  • Discovery
  • Strategy
  • Campaign Layout

After Project Results:

Click Fundraiser Letter

Client Testimonial:

Taylor,                                                                                                                                                                                                                                       What you’ve done is awesome! You’re a true friend and I’m forever grateful!

Thank you, Christine

Fundraiser Results:

Click Fundraiser Results

Fundraiser Results 1 copy2

[Side Note] … The final percentage tally on the website is not complete nor accurate… According to Client, many people chose to donate directly to her in other ways… Bypassing the fees associated with Website Support Privileges, etc… Total amount beyond website? Unknown …

  • Fundraiser duration: 90 Days…
  • Fundraiser Started On: October 31, 2014 –
  • Fundraiser Ended On: January 31, 2015…
  • 50 Website Donations…
  • 51 Activity Supporters…
  • 598 Facebook Shares…
  • 2,026 Views as of this writing…
  • 4% of $120,000 Goal = $4,275 Raised by 50 Gifts…
  • Original Goal: $30,000… Anticipated debt ratio: $120,000…

giveforward.com/fundraiser/