Client Description:
- Golden Corral Restaurants — well known for their legendary, all-you-can-eat buffet… Features a variety of delicious familiar favorites, great desserts…and new menu offerings for breakfast, lunch and dinner.
- With over 500 restaurants across the country, you’re sure to find one in your travels.
- More than 150 menu items and 700+ recipe combos. It’s like creating a new homemade meal experience every time… Come eat—at the Golden Corral…
Client Quest/Request:
- As my first project, I aggressively took this on for a Professional Proof sample of my Direct Marketing Skills…
The Challenge:
- Request an interview with the local restaurant manager…
- Request patron customer interview for a testimony…
- Transcribe and discover big idea…
- Product Deadline: 5 weeks…
- Completion with unforeseen out of our control delays: 7 weeks…
Our Solution:
- Record and transcribe interviews…
- Find Big Idea Theme…
- Tell a compelling story…
- Simplify the technical language…
- Create a compelling headline…
- Create compelling sub-headlines…
- Include customer benefit…
- Weave consistent quality theme throughout…
- Clear Call to Action…
- Add P.S. and P.P.S.
What We Did:
- Research
- Client Interview
- Discovery
- Strategy
- Product Design
After Project Results:
Click Direct Response Letter
Client Testimonial:
Taylor, this thing is great.
M.D. Golden Corral Manager