Golden Corral — Direct Response Letter

Golden Corral Buffet & Grill Small Image 184 x 115 copy

Client Description:

  • Golden Corral Restaurants — well known for their legendary, all-you-can-eat buffet… Features a variety of delicious familiar favorites, great desserts…and new menu offerings for breakfast, lunch and dinner.
  • With over 500 restaurants across the country, you’re sure to find one in your travels.
  • More than 150 menu items and 700+ recipe combos. It’s like creating a new homemade meal experience every time… Come eat—at the Golden Corral…

Client Quest/Request:

  • As my first project, I aggressively took this on for a Professional Proof sample of my Direct Marketing Skills…

The Challenge:

  • Request an interview with the local restaurant manager…
  • Request patron customer interview for a testimony…
  • Transcribe and discover big idea…
  • Product Deadline: 5 weeks…
  • Completion with unforeseen out of our control delays: 7 weeks…

Our Solution:

  • Record and transcribe interviews…
  • Find Big Idea Theme…
  • Tell a compelling story…
  • Simplify the technical language…
  • Create a compelling headline…
  • Create compelling sub-headlines…
  • Include customer benefit…
  • Weave consistent quality theme throughout…
  • Clear Call to Action…
  • Add P.S. and P.P.S.

What We Did:

  • Research
  • Client Interview
  • Discovery
  • Strategy
  • Product Design

After Project Results:

Click Direct Response Letter

Golden Corral Letter 3 Page 3 copy Resized 304 x 393

Client Testimonial:

Taylor, this thing is great.

M.D. Golden Corral Manager

http://www.goldencorral.com/about/